Owner Jack Holley bought BSH Speed Shop in the beginning of 2016 with the goal of restoring the brand to its glory in the automotive performance community. To aid in that effort online he contact us at Fox Digital.
Upon first glance of the BSH website we felt that it was easy to navigate and visually pleasing. However, after digging into the website we found a serious lack of Search Engine Optimization for all of the pages, pictures, and products. Our first step in rebuilding BSH online was to update each piece of the website to be optimized for search engines such as Google, Yahoo, and Bing.
With any business that operates online you need not only a website that services your visitors but stellar social media that engages viewers and motivates them to interact with your brand and purchase your products. At this point, our goal was to completely update all social media platforms owned by BSH and start the process of coaching Jack and his staff on how to properly use social media to fit their goals. After the update and education on social media, BSH’s social media feeds were integrated into their website for visitors to see what the company has been up to.
Many small business owners find themselves needing digital marketing to succeed in this connected world but, are not able to budget the cost of hiring a digital marketing firm on a full time basis. The solution we presented and currently use with BSH like many of our other clients is digital marketing consultation. With such a service business owners are able to use our services for their needs while they manage the day to day operations of their digital marketing campaigns.
You can view the BSH Speed Shop website by clicking here.